ASO tool pricing, compared

The advertised price, and the ASO price

The second column is the one to read. It is the cheapest tier on which you can track a keyword's rank every day — the thing most people open an ASO tool for.

Price isn't the axis that decides

The tools above are competent, and the expensive ones are expensive for reasons: market intelligence, ad management, review workflows, seats for a team. If you need those, they're worth their price and this page is not an argument against them.

The axis that actually decides is different: where does the number come from? Two tools can show the same "volume" column at $12 and at $299, both copied from the same place — Apple's advertising console. When that source moved in September 2025, both columns moved with it.

So before comparing tiers, ask three things of any tool you're evaluating:

1. Can I verify a number myself? If a rank is 14, can you run the same search and see 14?
2. What happens on a failed measurement? A gap in the chart is honest. A zero is a crash that never happened.
3. Is the measurement depth printed on screen? "Not ranked" means nothing until you know whether the tool looked at 30 results or 100.
4. Is there a published error rate? Ask it of any estimated figure — downloads, revenue, search volume. A number sold without one is not a measurement.

That fourth question is worth spending a paragraph on, because the estimate columns are where most of the money in this category sits. Vendors describe their models in detail — billions of training data points, real figures contributed by hundreds of thousands of apps — and then publish no error rate at all. Where a figure has surfaced historically it is a median across the whole corpus, and that corpus is weighted toward the apps large enough to share their data in the first place.

Which means the estimate is at its worst exactly where a small developer needs it most. An app with nine lifetime ratings sits in the tail the model saw least of, and nothing on screen tells you that. This is why Storelift shows no download or revenue estimates: not because the models are worthless, but because we won't print a number next to a measured one without being able to say how wrong it can be. Connect your own App Store Connect account and you see the real figure instead.

Where Storelift sits

Storelift is the narrow end of this list. It measures keyword rank (top 100 on iOS, top ~30 on Android), the apps ranking above you on each keyword, demand from App Store autocomplete, and store reviews — across 128 storefronts. Install and revenue figures come from your own account when you connect it, rather than from a model. It does not manage ad campaigns.

One thing on it is genuinely hard to get elsewhere, because it answers a question the category is still catching up with — people now ask an assistant which app to use. Storelift generates natural questions from your keywords and puts them to Claude, ChatGPT and Gemini, then reads each answer for whether your app is named and in what position. The three engines are reported separately and never averaged, because they disagree and the disagreement is the useful part.

One competitor measures this today. AppTweak launched AI Visibility in April 2026 and it is the more mature product — but it covers ChatGPT and Claude rather than three engines, publishes no country or language coverage, and sits on the Enterprise tier. Storelift includes it from $12.

Storelift also ships a public API and an MCP server on the Studio tier, so an assistant can read your measurements where you already work. This is worth saying plainly rather than dressing up: it is no longer unusual. Sonar's MCP server exposes considerably more than ours, Mobile Action ships one, and there are independent ASO MCP servers on npm. Treat it as table stakes when comparing, not as a reason to choose.

Free tiers are also more common here than vendors' marketing suggests — Appfigures and AppFollow both have one. The distinction worth checking is narrower: whether the free tier tracks keyword rank. Appfigures' does not, AppFollow's gives you twenty keywords a month, and most of the rest offer a time-limited trial instead. Storelift's free tier measures one app, 15 keywords and one storefront every night, with no end date. It exists because we needed it for our own portfolio of apps before anyone else used it.

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